digi anne

synthetic representation for inclusive brands

DigiAnne is a joint initiative by Moederannecasting X Aigency Amsterdam, dedicated to making the AI-generated landscape more inclusive by creating digital twins of diverse and uniquely beautiful people. Bridging the gap between the real and the synthetic world — specifically tailored to the needs of brands and agencies.

Representation matters

real people have a story

Why DigiAnne?

AI tools are often trained on outdated datasets, leading to AI-generated images that reflect traditional beauty standards and lack diversity. This makes it difficult for AI content to align with today’s expectations for inclusion and representation. DigiAnne provides a solution by working with real, diverse people to ensure AI productions remain truly human and accurately reflect the richness of society.

With DigiAnne, you benefit from:

✔️ Real people, real expressions
✔️ Fast, flexible, and cost-efficient AI productions
✔️ No compromises on authenticity and diversity

How does it work?

  1. Choose your digital twin – Browse the digital twins on this site and select a person that fits your campaign.

  2. Get in touch – Use the contact button below to discuss your needs with Aigency Amsterdam. We will provide a tailored quote for AI-generated images and/or videos featuring your chosen individual.

  3. Need customization? – If you can’t find the right match, contact Moederannecasting so they can help you source the perfect digital twin for your casting needs.

made for advertisers

AI-generated content offers many benefits, such as lower costs and faster turnaround times. However, for many brands, featuring real, diverse people in their campaigns remains essential. With DigiAnne, you get the best of both worlds: the speed and efficiency of AI without compromising authenticity and representation.

What are the benefits of AI productions?

  • No expensive shoots at multiple locations

  • No seasonal limitations

  • No logistical costs for props, styling, or crew

  • Faster turnaround times without sacrificing quality

Q&A

  • Digital models offer flexibility and efficiency:

    • Fast and cost-effective image production

    • No location, travel, or logistical costs

    • Always available—no scheduling or time constraints

    • Consistent look and feel for long-term campaigns

    • Ability to digitally test different settings and styles

  • A digital twin is created using photo and video material of the real person. We use advanced AI techniques to generate a digital version that preserves realistic facial expressions and poses. This process is carried out in collaboration with the individual and Moederannecasting.

  • Yes, both the individual and Moederannecasting must give prior approval for any use of a digital twin in a specific production. This ensures the individual fully supports the final result.

  • The standard rates on this site are based on non-exclusive use. Exclusive rights are available upon request and involve additional costs. Contact Moederannecasting to discuss the options.

  • Yes, usage rights are paid just like with traditional models. Costs depend on the nature, duration, and scale of the campaign.

  • Yes, absolutely. Moederannecasting offers a wide range of individuals who can be digitized for your synthetic content. You’re also welcome to bring in your own cast or brand ambassador—we can create a digital twin tailored specifically to your needs.

  • Creating a digital twin takes around 2 to 3 weeks, depending on the person’s availability.

  • Get in touch with Aigency Amsterdam to discuss your ideas. We’ll provide a tailored quote and handle visual production aligned with your branding and campaign needs.

  • No, that’s not possible. Creating a digital twin involves training a LoRA (Low-Rank Adaptation), which cannot easily be transferred to another user or system. LoRA models behave differently in different environments, so we can’t guarantee consistent quality. For that reason, all productions involving a digital twin are executed in-house.

  • Moederannecasting manages all rights and will keep clients informed about any renewals or changes in a timely manner.

Moederannecasting: More Than a Casting Agency

Moederannecasting has long been a pioneer in the casting world, known for its focus on authentic and diverse talent. While many casting agencies view AI as a threat, Moederannecasting chooses to see the opportunity.

With DigiAnne, we make sure that talent isn’t replaced by technology—but empowered by it. Our models can now be represented digitally, without compromising their careers or rights.

"AI is changing the industry, but real people remain essential. DigiAnne ensures they continue to play an active role in the future of visual content."

Browse our collection of digital twins or get in touch to explore the possibilities.

Aigency Amsterdam always prompts against the bias

Aigency Amsterdam specializes in AI-generated image and video productions. We believe technology only becomes meaningful when it is inclusive and truly representative. Yet many AI tools are trained on outdated data—repeating outdated beauty ideals and overlooking the diversity that has become today’s norm.

That’s why inclusion and diversity aren’t afterthoughts for us—they’re built into everything we do. We intentionally shape our data and training methods to reflect a broader, more realistic view of society.

DigiAnne is a clear example of this vision. In collaboration with Moederannecasting, we ensure AI productions aren’t just efficient and cost-effective, but inclusive, authentic, and human.

“AI is a powerful tool, but without conscious choices, it stays stuck in old patterns. At Aigency Amsterdam, we break those patterns—and make AI work for everyone.”